SoulCycle and Equinox facing boycott calls over owner’s planned Trump fundraiser
People who buy the pricier tickets to Ross' fundraiser will get a lunch, photo opp, and a private round-table conversation with the president.
A fundraiser for the president set for this weekend is being hosted by the owner of Equinox, prompting some to cancel their memberships.
For many, however, these statements ring a bit thin.
Ross's company did not respond to a request for comment Thursday.
Many criticized Ross' plan to host the event, letting donors pay top dollar to support Trump's re-election campaign in exchange for an appearance by the president.
Equinox is perhaps one of the most popular fitness clubs for gay men in numerous nation's urban markets, including West Hollywood and Los Angeles.
"We're offering 50 percent off your first month of membership or 25 percent off a class package!" manager Erica Giovinazzo posted on Facebook. The comedian then followed up his post with another tweet saying he cancelled his years-long membership.
The scheduled fundraiser also caught the attention of Miami Dolphins wide receiver and Trump critic Kenny Stills.
In the interview, Ross voiced support for Trump's confrontational approach to trade relations with China.
Equinox tweeted that "no company profits are used to fund politicians".
"I think it's disappointing, mainly because Equinox and Soul Cycle pander so heavily to the LBGT community", Equinox customer Alex Kahn said.
"Steve was the only potential investor who believed in the vision of what Momofuku could be and offered us the freedom to seek that out", said celebrity chef David Chang, founder of the upscale restaurant chain, which is associated with Ross's company. We believe in tolerance and equality, and will always stay true to those values.
On Wednesday, Equinox, its affiliated luxury fitness brands SoulCycle and Pure Yoga, and parent company The Related Companies were added to the #GrabYourWallet list, an online effort to boycott retailers that carry products by the Trump family business or otherwise support Trump.